Brand Guide
Clear. Human. Sagur.
The brand begins in the app and connects calm trust, local warmth, and clear bilingual communication.
Color
From The App, Everywhere
Object Language
Service Objects You Recognize Instantly
Transparent backgrounds keep the objects flexible. Surface color and interaction come from the product system.
plumbing
electrician
cleaning
ac
painting
movingAI Assisted Motion
Small Motion. Clear Purpose.
A video model animates approved service objects inside a locked composition. App interface scenes always remain real product captures.
Typography
Rubik + Assistant
Rubik for display and interface. Assistant for readable English and Hebrew body copy.
Motion
Motion With A Job
Completion, translation, and progress receive short motion. Decorative movement stays quiet and always has a static fallback.
Character
A Seal, Not A Mascot
The house seal may tilt, settle, and confirm. It has no face, limbs, or personality that competes with the product.